How often do you say this? Wife and I say it to each other, with an add-on "I love you", when we make up from an argument. Nice thing is, very few arguments happen between us. Now, on the other hand, I seen a Psychotherapist years ago (in the 80's) about some personal problems, including saying "I'm sorry" a lot to people. She told me to stop saying it so much and to only say it when I really knew that the "at fault" was mine. "Don't just say "I'm sorry" to be nice. If the problem wasn't your fault, why apologize?" What about you?