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Discussion in 'Other Reminiscences' started by Joe Riley, Jan 9, 2021.
The Dial Comes To Town
A brief history of outbound telesales
Although telemarketing is undergoing a revival, it has had its ups and downs since the beginning. The big surge in telemarketing operations happened in the early 1980s to mid-1990s when the industry grew from employing a half-million agents to 4.5 million, according to the Ad Age Encyclopedia of Advertising. Likewise, the number of telemarketing operations in the U.S., both in-house and outsourced, rose from fewer than 80,000 to 565,000. As many businesses discovered, telemarketing proved to be an efficient model for driving sales.
“The first 30 seconds of an outbound sale call is critical. It needs a statement that demonstrates that the call will be of value to the customer, and even more importantly during the first 30 seconds, there needs to be a question that engages the customer at an emotional level and starts the quality conversation. Throughout the call, the Telesales Agent needs to demonstrate a genuine and sincere interest in the customer.”
The person who had my number prior must have been Spanish as to all the calls I get like that I answer in German usually. I usually get 3-4 a day. Usually instant hang up.
Ich spreche kein Spanisch
Remember the old Dial Pay Phones? If a person knew how to, a call could be made for a nickel. But, having a stack of quarters sitting by the pay phone, to pay for a long-distance call was definitely a pain-in-the-butt! Or, inserting a coin for a call, and the coin slot was jammed up with coins and you couldn't get yours out.
Our house phone is only for to catch scam call. telemarketers , surveys all of that stuff.
Only the people I want to talk to do I give my cell phone number.
Those were the days when you got to your destination, called home and let it ring 3 times so they knew you were OK, then hung up and got your money back.
I kept my rotary phones long after touch-tone came out.
Really used to anger my friends...as though they were in that big of a rush for a reason.
I don't even know if phone circuits will work on pulse dial anymore.
And I use it for the grocery store discount cards you gotta have in order to get the sale price. I use the phone number as the Alternate ID, because I won't carry all their plastic cards around.
I do have a Vehicle Maintenance program and a credit card company who I cannot get rid of that somehow got my cell number. Makes me angry that I effectively have a telemarketing conduit attached to my hip that I'm paying for.
I bought a new rotary phone, made in Germany....I liked the color.
...yet we still say "dial a number."