I agree with this. I like those pastel-coated almonds that are available during Easter. There are times that pastels are soothing, and other times they seem to be lacking...as though someone just got stingy with the tint.
For wall paint, I wouldn't choose anything else. Makes a room look bigger and brighter, in general, I think. The closer to white, the better.
It looks like it would melt in the rain. Judging by the grade of the street, one might assume a 'Frisco location.