Stretching definitions so they aren't even accurate, and making everything seem much worse than it actually is? One example (from t.v. commercials): "Do you suffer from (fill in health topics that could be quite minor)" Another example: (t.v. commercial urging people to shop at their store, rather than a competitor's store, because the competitor charges higher prices): "Don't be a victim!" And another example- stretching 'trauma' to mean any difficult or unpleasant experience.