Other than word of mouth and mentions in social media, one of the ways in which a forum can attract new members is to come up within the first couple of pages of search results from Google, Bing and Yahoo. In order for that to be an accurate predictor, it is necessary to figure out what search terms someone is likely to use if they are looking for what we've got. If you were looking for a forum for people who were fifty years old or older, which words would you enter into a search engine? Here are a few that I have been tracking, as well as our positions in the search engine result pages (SERPs), with Google being the most important search engine, followed by Bing and then Yahoo, as far as the number of people who use them. I don't look beyond the twentieth result because people rarely look beyond the first two pages of results.