My wife bought a set of sheets from Boll & Branch that cost more than $200, and I thought it was crazy, given that, when I was single, I used hospital sheets, and and hadn't considered paying more than a few dollars for a sheet. However, I have always had a problem with itching at night. I used to change sheets every night, and still it would feel, sometimes, like someone put itching powder in the sheets. I have been blaming the cats, although only one (sometimes two) of them are in our bed with us at night, and on top of the blankets, not on the sheets - and they don't hang out there during the day. Then, there was the fact that I would feel that way sometimes when we were in hotels too, where there were no cats. A few years ago, she bought some sheets that were a bit more expensive than our usual sheets, having a higher thread count, and I had less of a problem with them. However, these Boll & Branch sheets are amazing. Not only is there no itch, but I rarely even turn over during the night, whereas I used to wake up often during the night to turn over or because I wasn't comfortable. I couldn't have imagined what a difference a set of sheets could make. I still think that $200 is a bit much for a set of sheets, but they're supposed to last a long time too, so maybe it's not so bad.